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Michael Zheng

Toronto, ON  |



Lead Designer

Toronto, ON    

Nov 2018 – Present

  • Conceptualized and executed branding strategies for app and web platforms, resulting in a 20% increase in user engagement and a 15% decrease in bounce rate.

  • Managed a team of 3 designers to create visually stunning materials for speed dating events, leading to a 30% increase in event attendance and positive feedback from attendees.

  • Collaborated with developers to ensure seamless integration of design elements into the app, resulting in a user-friendly interface that increased user satisfaction by 25%.

  • Enhanced user experience for iOS and Android users through comprehensive research interviews, gathering valuable insights to inform iterative design improvements, resulting in a 15% increase in user satisfaction and a 10% rise in app retention rates across both platforms.

  • Conducted in-depth research interviews with a diverse range of users, employing user personas and journey mapping techniques to identify pain points and preferences, informing strategic design decisions that led to a 20% reduction in app abandonment and a 25% increase in user engagement.


UI Designer

San Francisco, CA   

Dec 2021 - Mar 2022

  • Conceptualized and developed innovative UI/UX designs for Dropspace NFT websites in collaboration with the development team, resulting in a 15% increase in user engagement on social media platforms.

  • Executed over 100+ unique promotional graphics across all social media platforms, achieving a 30% increase in click-through rates and overall brand visibility.

  • Collaborated with cross-functional teams and stakeholders to ensure design alignment with branding guidelines, leading to a 15% decrease in design revision requests and faster project turnaround times.

  • Spearheaded the development of a responsive web interface for Dropspace, enhancing accessibility and usability, leading to a 25% surge in user engagement.

  • Implemented user feedback-driven improvements to Dropspace's file upload process, reducing friction points and increasing upload completion rates by 30% within three months of deployment.


Graphic Designer

Toronto, ON    

Aug 2016 - May 2018

  • Crafted impactful logos for educational institutions, sports teams, and uniforms, working with printers to optimize designs for various printing materials and techniques, ensuring high-quality production standards were met.

  • Played a pivotal role within the design and production teams, ensuring all projects adhered to creative briefs and timelines and fostering a collaborative environment that facilitated efficient workflow and project completion.

  • Leveraged expertise in graphic design to innovate and iterate upon logo designs, integrating feedback from stakeholders and utilizing cutting-edge design tools and techniques to deliver visually compelling and brand-aligned assets.



Lead Designer

Toronto, ON    

Nov 2018 – Present

  • Mentored and coached junior designers within the design team, fostering their professional growth and development, leading to a more cohesive and empowered design team culture.

  • Advocated for user-centric design principles across the organization, spearheading workshops and training sessions to instill a deep understanding of user needs among team members, resulting in a more empathetic approach to design and improved product usability.


George Brown College

Graphic Design

Toronto, ON

Jun 2013


Computer Skills: Figma, Illustrator, InDesign, Adobe XD, Photoshop, Microsoft Office

Design Skills: Typography, Layout, Colour theory, UI, UX, Web, Mobile, iOS, Android, Prototyping, Vector graphics, Illustrations, icon design, Branding

Interests: Being outdoors, walking my dog, hitting the gym, travelling the world

Awards: Hangman Gallery Design Competition (2nd place out of 50 candidates)

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